Water Ripples by Stella Artois

Creative Director

On World Water Day, we took over Grand Central and built a kinetic installation called “Water Ripples.” A towering 36-foot reflective space housing 600 individual physical droplets.

The objective was to make tangible the impact one person can have by providing water access to someone in need.

Each Chalice purchase provided 5 years of clean water and invited New Yorkers to set off their own personal ripple.

The Digital Memento

We captured every contribution moment and offered visitors the opportunity to keep and share their personal and unique ripples.

Design System

To create a dynamic and versatile design system, we partnered with an artist who painted dozens of different watercolor droplets. Then, we created beautiful ripple patterns and applied them to a wide range of assets, from animated billboards, posters, tote bags to a double-decker bus.